We set up and scale compaigns in Vkontakte, Odnoklassniki, MyTarget, and Facebook for medium and large businesses.

Reveal the potential of Targeting Ads

We work according to the brand book, make media plans, reports and lastly we are friends with the accounting department.
We work big
We focus solely on targeted advertising and perfectly understand all its features.
We know all the details
We use the API and other tools to optimize ads.
We apply technology
Reach
Account Quality
Look-a-like
A/B-test
Dynamic Feed
Product Sets
ROMI
Ads Insights
DCO
Catalog Sales
Ads API
Frequency
Pixels
CBO
Lead Ads

Specific goals, accurate results.

We discuss the expected results, set goals expressed in KPIs, and develop a suitable advertising strategy.
CRR
ROAS
CPO
CPL
CPI
The strategy of rapid revenue growth with a known optimal CRR. We are looking for new growth points and increasing budgets while maintaining the CRR level.
A strategy for tight advertising budgets. We optimize advertising campaigns as much as possible to minimize CRR.
Campaign management strategies
The indicator is convenient to use in online stores when the statistics show not only the fact of the purchase but also the amount of payment. Each product category usually has its own CRR limit.

CRR share of advertising expenses in revenue.


A strategy for tight advertising budgets. We optimize advertising campaigns as much as possible to minimize CRR.
1. Reducing the share of advertising costs

The strategy of rapid revenue growth with a known optimal CRR. We are looking for new growth points and increasing budgets while maintaining the CRR level.
2. Holding CRR while increasing budgets.
Advertising scaling strategy. We are looking for and testing new growth points and effectively using growing budgets while maintaining ROAS.
A strategy to increase ad revenue within a fixed budget. The main focus is on continuous optimization and ROAS growth.
Campaign management strategies
The ROAS metric is used to optimize advertising campaigns in online stores and mobile applications. Working with ROAS requires the transfer of revenue information.

ROAS is revenue from ad spending


A strategy to increase ad revenue within a fixed budget. The main focus is on continuous optimization and ROAS growth.
1. Increasing ROAS without changing the budget

Advertising scaling strategy. We are looking for and testing new growth points and effectively using growing budgets while maintaining ROAS.
2. Maintaining ROAS while increasing budgets
We test new segments and increase advertising costs. We optimize advertising and do not allow CPO to increase to negative values.
We are constantly working on reducing the cost of collecting an order. We squeeze the maximum out of the given budget, constantly optimizing advertising.
Campaign management strategies
If despite the inability to quickly obtain information on revenue, the fact of placing an order/purchase is recorded, advertising can be optimized for CPO.

CPO – price per attracted order or purchase


We are constantly working on reducing the cost of collecting an order. We squeeze the maximum out of the given budget, constantly optimizing advertising.
1. An increase in the number of orders with the same budget

We test new segments and increase advertising costs. We optimize advertising and do not allow CPO to increase to negative values.
2. Retaining CPO while growing advertising budgets
We are dynamically increasing budgets and increasing the number of applications while continuing to keep the CPL at an acceptable level.
Our main objective is to maximize the effective expenditure of the budget. We reduce CPL and increase the number of applications.
Campaign management strategies
Optimization in terms of CPL is relevant for projects in which it is not possible to quickly receive information about revenue and purchase facts. Thus only information about the number of applications and expenses is available.

CPL – cost per lead


Our main objective is to maximize the effective expenditure of the budget. We reduce CPL and increase the number of applications.
1. Optimization within a limited budget

We are dynamically increasing budgets and increasing the number of applications while continuing to keep the CPL at an acceptable level.
2. Increasing budgets for a given CPL
We increase advertising budgets and the number of installs so that the CPI remains at an acceptable level.
We bring the number of installations to the maximum with a limited budget. We reduce CPI when the number of installs starts to grow.
Campaign management strategies
In the promotion of mobile applications, the CPI metric is most often used. This is especially relevant when no revenue information is available.

CPI – the cost per app install


We bring the number of installations to the maximum with a limited budget. We reduce CPI when the number of installs starts to grow.
1. Growth of installations with a fixed budget

We increase advertising budgets and the number of installs so that the CPI remains at an acceptable level.
2. Increasing budgets with unchanged CPI
Not only does the overall result depend on the preparation’s quality, but also on the potential for scaling without compromising key metrics.

We are getting ready to launch

Structuring campaigns

We comply with uniform unit standards for advertising campaigns. We keep ads, groups, audiences, and UTM in order, even if there are hundreds of campaigns in the project.

We create and test product feed creatives

We make static and animated creatives taking into account the wishes of the client and the company's brand book.

Product feeds for effective ads

We add data from the feed to product images: prices, discounts, bonuses, and more.

Using Facebook Marketing API

We apply our own campaign optimization algorithms and use advanced options for working with audiences.

Develop a strategy

We prepare a communication strategy with individual segments of the audience for the entire period of the advertising campaign.

Set up analytics

We check all the counters, and pixels and set up the triggering of targets - we make sure that the data is processed correctly.

Have a task for us? Let's chat.

We will contact and discuss the objectives, indicators, opportunities, and other details.
An analyst will set up the correct data exchange between the site and advertising platforms.
Analyst
The specialist will firstly launch campaigns, secondly conduct A/B tests, and lastly manage audiences and costs.
Advertising Specialist
A designer will create creatives that will not only bring customers but also please the eye.
Designer
Strategist will develop a communication strategy and solve complex issues.
Strategist

Team of experts for your project

A close-knit team with extensive experience in targeted advertising projects.
Always in touch - will answer any questions, prepare reports and synchronize the team.

Account manager

We organize the work process

We send acts on time and keep the documentation in order. We work with electronic document management.

We are friends with the accounting department

We prepare monthly reports: with distinct numbers and plans for the next month.

We make reports stick to the point

During the work, we show and approve all the details with the client - from the global media plan to texts and creatives.

We coordinate every step

We prefer communicating in a messenger convenient for the client - humanely and respectfully.

We communicate in chats

We share our experiences and feel proud

17 jan 2019
A case from the event industry. Learn how to segment audiences from CRM and automatically sync with Facebook.

How to sync CRM with Facebook Ads and increase ad performance by 32%.

In process
In process

Expertise in various fields

We are not afraid of large-scale, difficult tasks and non-standard solutions.

Developers and real estate agencies

Supermarkets and grocery delivery services

Online stores and marketplaces

Online schools and educational forums

Developers and real estate agencies

Financial services, banks and payment systems

We are trusted by the best

Co-founder at Netology, EdMarket, Digital Dolina, Foxford.
Julia Spiridonova-Mikeda
We Are Agency helped us to launch the EdmarketConf conference. They helped us calculate the economy on the first tests and fulfill the ticket sales plan. We were very pleased with the cooperation!
Marketing Director at the development company Vesna
Alexey Avdeev
Rarely in today's world of digital technologies you will find such a productive combination of the highest expertise and what is commonly called “softness” — the ability to interact, hear and establish relationships in such a way that the customer has no chance to find fault. It was not easy for us to decide to cooperate with an agency based in Moscow, however, the quality of daily work with We Are Agency and the results we got, paid off our decision a hundredfold.
CEO at EventyOn Marketing (ex. Digital Director of Atlantov)
Evgenia Loginova
We have been working together with the We Are Agency team for over six years. We’ve begun with just Facebook ad campaigns; afterwards, we’ve repackaged the product, tested multi-level campaigns, and conducted training for the sales team. They don’t just make ads; they dive into the essence of the business and help improve the entire funnel. It is valuable to work with those who care about your business and advertising budgets.
Co-founder of the Young Old Lab and the Young Old: New Seniors festival
Ekaterina Kurasheva
In our products, we work with a niche segment-active and modern older people. In the spring of 2021, we decided to launch our first educational course for them and we needed to learn how to build a sales funnel through targeted advertising. We were good at creating lead consumer attraction for free products, but we had to learn the B2C model. With this request, we came to the We are Agency and took several consultations with the marketing and SMM department. We’ve been very satisfied with the first year MVP sales and plan to broaden up even more.
Co-founder at PLUM, Timepad, Zaberi.market
Lyudmila Pavlova
We Are Agency helped us figure out how to advertise our product on Facebook. Due to them, we realized that we used to waste money and get customers much more expensive than we could. It’s excellent when a partner not only does his job perfectly but also helps you figure out how it works!”
We have an internal performance marketing team; we collaborated with the agency in the format of regular consulting / coaching on targeting on Instagram and Facebook. We are very satisfied with the process and the result. We’ve got lots of useful insights and knowledge. As a result, we reestablished the internal campaign processes and approach to analytics, which led to better acquisition metrics. Additionally, I would like to also highlight the strong expertise of the agency not only in recruiting but also in product marketing. The guys from the We Are Agency deeply understand what a conversion landing page should look like, how a funnel works, and how to set up analytics. Recommended!
Founder at Everink